Privacy Policy

​Date Last Updated January 2022

Privacy is a key strategic element for our business as we follow the principle of ‘privacy by design’. This means our business has been designed from the ground up to address privacy.

Unlike location services platforms, our systems don't track end users or collect their personally identifiable information. All data is anonymized, so end-users can’t be identified.

This is the Privacy Policy for CabFare Technologies Ltd Company No 16924857 (A company registered in the United Kingdom), and CabFare Technologies Inc (A company registered in Delaware USA) (Collectively CabFare).  The privacy policy of our associated company CabFare Pty Ltd ABN 72 153751038 can be found at https://www.cabfare.com/au/privacy. 

This Privacy Policy explains how we collect, use and disclose data and information on, or in relation to, the web sites owned by CabFare, and other subsidiary or related sites (“Site”), and other supporting or future software products offered by CabFare (“Software”), the supporting web service, associated Application Programming Interfaces (APIs), CabFare White Label and other services or materials provided by us (collectively “Services”).

The Privacy Policy is subject to, and incorporates by reference, our Terms and Conditions. We therefore recommend this Privacy Policy be read in conjunction with the Terms and Conditions. Your use of the Software, Services and/or Site will be deemed to be your agreement to abide by all of the terms set out below.

CabFare actively seeks to protect the privacy and data of individual end users of mobile applications (“End Users”). To this end, we have implemented a range of privacy safeguards (outlined below) as core elements in the design, development and operation of the Software, Services and Site.

Our Software, Services and Site have been designed so that we do not collect any personally identifiable information about the End User or track the movement of the End User.

Our Clients and Partners are entities or individuals, such as companies or application developers, that use the Software, Services and Site to develop, distribute and manage mobile applications. Our Clients and Partners are not the End Users. We, however, recognize, respect and actively seek to protect the End User’s privacy.

Please note this Privacy Policy does not apply to the collection, use or disclosure of data or personal information by our Clients and Partners. We do not control or take responsibility for their privacy policies, such as those related to applications downloaded by End Users.

“Privacy by Design” to protect the privacy of End Users

CabFare has structured its data collection and storage model to ensure that the privacy and data protection of End Users are considered core objectives, with safeguards integrated in the design and development of a technology or product, rather than being applied after development is complete.

As a result, our data collection and storage model has been designed so that we do not collect any personally identifiable information about, or track the movement of, the End User.

When an End User begins using an application that contains or connects to CabFare Software, APIs or Services, a randomized unique reference number (“Install Reference”) is issued to that particular instance of the downloaded application. The Install Reference is a pseudonymization that is not connected to the personal information of an End User in order to de-identify the recorded dataset.

If an End User is using multiple applications that use CabFare Software, APIs or Services on the same device, then multiple, distinct, random Install References will be issued to ensure that the End User cannot be identified by associating the multiple applications they are using with a single overarching ID or reference number.

We do not combine or cross match datasets to derive inferences or patterns emerging that could directly or indirectly identify an End User.

The Client or Partner may also set particular Conditions that must be met for an Action to be triggered. 

We record the following pseudonymized data from the device at the point an Action is initiated:

  • randomized Install Reference associated with a particular instance of a downloaded application;

  • location (usually longitude and latitude) associated with the location where the Action was initiated;

  • estimated accuracy with which the device is being located;

  • date and time the Action was initiated;

  • make and model of the device;

  • software platform (Android or iOS) and version of the operating system on the device;

Once this pseudonymized data is recorded , the data is passed on to a separate analytics platform and all data that was originally recorded is immediately and permanently deleted from the device and servers that are not used for analytics.

The Client and Partners (not End User) information we receive or collect

You may browse the Site without a CabFare account, but an account must be created to use the Software or Services. We may collect the following information from our Clients and Partners (not the End User) when they create a CabFare account:

  • legal name of the Client or Partner, such as the registered name of the entity that owns the application;

  • name and contact information of the representative acting on behalf of the Client or Partner;

  • email address and password to access the CabFare account; and

  • industry, size, intended use of the Software and Service and other similar information.

The Client or Partner’s username and password created or issued during the registration process may be requested when logging in subsequently.

We reserve the right to periodically contact our Clients or Partners to confirm that the information held is correct and up to date.

About Cookies

What Is a Cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the Site.

Does CabFare Use Cookies?

Yes. CabFare does use first party cookies BUT not third-party cookies, in combination with pixels, local storage objects, and similar devices (collectively known as “cookies”).

We do this to distinguish you from other users and to help us provide you with a good experience and improve our service.

Visitors to the Site

By using our Sites or Services, You agree that we may collect cookies or other general information, such as the number of views and the length of time spent on the Site by visitors, in order to optimize the Site or Services and enhance Your experience using our Site or Services.

Your Consent

You consent to the placement of cookies on your browser by us and our third-party service providers.

Withdraw Your Consent at Any Time

If you do not wish to accept cookies in connection with your use of the Site, you will need to delete and block or disable cookies via your browser settings (see below).

Please note that disabling cookies will affect the functionality of the Site, and it may prevent you from being able to access certain features on the Site.

Changing Your Cookie Settings

The browser settings for changing your cookie settings are usually found in the “options” or “preferences” menu of your internet browser. In order to understand these settings, you should use the “Help” option in your internet browser for more details.

More Information

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit https://www.allaboutcookies.org.

For more information about advertising and tracking online, visit the Network Advertising Initiative at https://www.networkadvertising.org. This website allows consumers in the United States of America to “opt out” of the behavioural advertising delivered by member companies.

How we use the Client and Partner (not End User) information we receive or collect

We use the Client and Partner information referred to above for the following purposes:

  • provide, operate and maintain the Software, Services and Site;

  • communicate with You about Your account or respond to Your requests or enquiries, tailor the information we send or display to You, and for similar service purposes;

  • generate reports based on pseudonymized data for You about the usage of the Software and Services in or by Your application;

  • process and issue bills, and charge payments for use of the Software and Service;

  • effectuate or enforce a transaction or agreement with account holders, including this Terms and Privacy Policy;

  • provide You with information about our company or products that we believe may be of interest, including by sending promotional emails (from which You may opt out); and

  • to improve the design and delivery of, and better understand how You use, our Software, Services and Site.

Notwithstanding anything else in this Privacy Policy, we will only use aggregate, non-identifying information for marketing, advertising, research or other similar purposes.

How we disclose Client and Partner (not End User) information

We will only disclose the Client and Partner information we collect or receive through our Software, Services and Site in the following instances:

  • if required by law, legal process, governmental entity or other relevant authority;

  • to protect or enforce our rights or property, such as those outlined in our Terms and Conditions and this Privacy Policy;

  • in the event of the sale or dissolution (bankruptcy) of assets, in whole or in part, of CabFare or any of its affiliates;

  • to our legally related affiliates and subsidiaries, for purposes consistent with this Privacy Policy; and

  • to our contractors or service providers to the extent required to provide services or perform functions on our behalf;

We may share aggregate and/or non-personally identifiable information with third parties for marketing, research or other similar purposes. We will not disclose the personally identifiable information of Clients and Partners to third parties for such purposes without Your consent.

Personal identifiable information on End Users is not collected by CabFare and will therefore not be disclosed, including for any of the above purposes.

Third-party links

Our Site may contain links to third party websites, such as those of partners or service providers. Any access to and use of third party websites is governed by their respective privacy policies. We are not responsible for the development, implementation or management of the privacy policies of third-party websites. This Privacy Policy only applies to the Software, Site and Services offered directly by CabFare.

Marketing communications

We may send You emails from time-to-time about information that we believe may be of interest to You, including news, special offers or information about products or services. You may opt-out from receiving promotional emails at any time by following the unsubscribe link and instructions contained in these emails, or by requesting that such emails no longer be sent to You at contact us.

Please note that it may take up to 10 business days for us to process opt-out requests. If You opt-out of receiving promotional emails, we may still send You emails about Your account or the Software and Services You use, or for other service purposes.

Consent to transfer information

If You are located outside of Australia, please note that the Client and Partner information we collect or receive may be transferred to and processed in Australia. By using our Site and Services, You consent to the transfer and processing of Your information in Australia. Please note, Australian data protection laws may not provide the same level of protection as other jurisdictions, such as the European Union (GDPR), the United Kingdom (GDPR) and some states in the United States of America. Your consent is voluntary. If, however, You do not consent, we will work with you to find a suitable data transfer and/or processing location that meets the Privacy Act of Your country.

CabFare Technologies Ltd Company No 16924857, and CabFare Technologies Inc have established an International Data Transfer Agreement governing the transfer of information between our UK and USA entities and their Australian parent company.

Hosting

CabFare takes the security of Client and Partner data seriously. We use a range of physical, technical and operational measures to secure the data we collect or receive from loss, misuse and unauthorized access, disclosure, alteration, and destruction, including, where appropriate, through password protection and encryption.

CabFare stores all Client and Partner-specific information, including usage data related to CabFare accounts, within a secure hosted solution supplied by our hosting service provider.

Please be aware that despite our best efforts, we cannot and do not guarantee the complete privacy, security, integrity or authenticity of information. The Internet provides the opportunity for unauthorized third parties to circumvent safeguards and illegally gain access to information.

Although no data transmission can be guaranteed to be 100% secure, we take reasonable steps to protect all Personal Information of the Client and Partner. CabFare maintains strict administrative, technical, and physical procedures to protect information stored in our servers. Access to information is limited (through user/password credentials and security software systems) to those employees who require it to perform their job functions. We use industry-standard encryption technology to safeguard the account registration process and sign-up information. Other security safeguards include but are not limited to data encryption, firewalls, and physical access controls to building and files.

GDPR UK and GDPR EU SPECIFIC REQUIREMENTS

Our Clients and Partners, are the ‘Data Controllers’ under GDPR, are responsible for the data rights of their end users (‘Data Subjects’) in the handling of their personal data.

CabFare, as the ‘Data Processor’ under GDPR, is committed to comply with GDPR requirements and to make available methods for our Clients and Partners to comply with GDPR requirements. The below is intended for our Clients and Partners to take action upon receiving Data Subjects consent settings.

In certain cases, Data Subjects may submit a request to the Data Controller about their personal data, and this request may apply to CabFare’s pseudonymised (de-identified) data collection that originates from integrating the CabFare SDK into the Data Controller’s mobile apps. The Data Controller can follow the guidelines below to submit a request to CabFare which requires the Data Controller to provide CabFare the pseudonymised (de-identified) Install References for any devices associated with a request.

Restrict Processing

To make a stop processing data request, the Data Controllers send a list of all Install References in a flat file to CabFare. CabFare will confirm receipt of the request and notify the Data Controller upon completion within thirty (30) days.

Data Portability

To make an export data request, the Data Controllers send a list of all Install References in a flat file to CabFare.  CabFare will then send to the Data Controller all recorded data associated with the Install References in CSV, XML or JSON formats within sixty (60) days.

Right to Erasure

To make a “the right to be forgotten” request, the Data Controllers send a list of all Install References in a flat file to CabFare.  CabFare will confirm receipt of the request and notify the Data Controller upon completion within ninety (90) days. Additionally, within ninety (90) days of termination or expiration of the Data Controller’s agreement with CabFare, all Install References shall be removed.

GENERAL PRIVACY REQUIREMENTS

How You can access, correct or delete Your information

You have the right to access; correct or request the deletion of information we hold about You. Such requests can be made in writing to contact us or by post to PO Box 3024, Dendy, Victoria, Australia, 3186. We will endeavour to respond to any requests within 10 working days of receipt of the request.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. The date this Privacy Policy was last revised can be viewed in the ‘Last Updated Date’ at the top of this page. You should check periodically to review our current Privacy Policy. Your use of any of Software, Services and Site constitutes Your agreement to and understanding of the Privacy Policy, as in effect at the time of Your use. If we make any changes to this Privacy Policy that materially affect our practices or the protection of personal information, we will provide notice by highlighting the change on the Site or, where practical, by emailing account holders.

Relevant Children’s Online Privacy Protection Legislation

Our Website and Services are directed to the general public. We do not knowingly collect information from children under 13 years of age or have any reasonable grounds for believing that children under the age of 13 are accessing our Website or using our Services. If we learn that we have inadvertently collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 13, please contact us.

Other relevant Legislation:

CabFare complies with the provisions of the Privacy Act 1988 (Cth) (including the National Privacy Principles) (the Privacy Act) in Australia.

How to contact us and the dispute resolution process

Please contact CabFare at contact us for general enquiries, notifications or complaints related to this Privacy Policy. We are committed to handling any notifications or questions regarding this Privacy Policy in an effective, transparent and timely manner. Complaints should initially be sent to CabFare so that we are able to rectify breaches or errors.

Should we not handle your complaint in a satisfactory manner, the complaint may be passed on to the relevant Victorian Government (Australia) corporate dispute resolution program for mediation.

If a resolution is not achieved, the complaint is governed by the laws in the State of Victoria in the Commonwealth of Australia.

If you have any questions or suggestions about this Privacy Policy or any of our privacy-related practices, please contact us.